Only one possible outcome that reflects the success of an electronic bulletin: an interested reader, a grateful reader, a reader drawn to its proposal.

In this article listed five KEY related to the design and strategy to your newsletters meet its objective.

About the Design

Clue 1: "Agile and lightweight design"

Be creative in the design, look for clarity rather than originality, avoid using unnecessary images, play with fonts, colors, tables. Ensure that all information is valuable in some way, in text format, as a percentage of their readers may decide not to open your images.

E-Nvía stores all the images in their newsletter to their own servers, streamlining the sending and getting a better visibility in various mail clients (Outlook, Hotmail, Gmail, Yahoo, Mac Mail, etc.).

You can use the designs (templates) Free E-Nvía provided, or make your own HTML and import it into the tool.

We recommend reading our recommendations for the design of electronic newsletters .

In the event that advice or conducting electronic newsletter with the image of your company, contact our graphic design department .

Clue 2: "Do not let the reader escape without giving option for Action

Generally, the recipient of the newsletter is limited and scattered concentration (if you consider spam, your email has only seconds to live), so be specific and promotes the action of the reader.

• Provide options for interaction, as links (links), but let them always discretely located under your information and in smaller letters.
• If your Bulletin proposes a purchase or subscription, use a button graphic + text + link highlighted that apart from the rest of the email and place it in the three quarters of the email, or repeat 2 times: at the beginning and end.

Always offer an opportunity to respond (Reply) to your emails, avoid one-way monologues.

If you send the newsletter from a box that you do not check (sender: noresponder@suempresa.com), be clear to box must send the answers.

About the Strategy

Clue 3: "Send your newsletter more relevant day"

The general rule is that a newsletter should arrive Trade between Tuesday and Thursday, so if you use the E-Nvía tool, specify the date and time you want your newsletter is sent.

There are exceptions to this rule depending on who their readers, for example in young adolescents the impact is greatest between Thursday and Saturday, where decisions are usually taken shopping.

Clue 4: "If you can Split, Segment"

If your contacts database has fields that allow you to group them with common characteristics such as geographic location, age, sex, etc., Use this to your advantage to generate more impact, creating versions of your newsletter with some degree of customization.

E-Nvía allow a simple way to generate segmented mailing lists and use a design (template) base and then from there generate customized versions.

Remember that the area of greatest impact of your newsletter is in the first 10 lines, thus generating at least one line note that several well according to their segmentation.

Another way to target, it is identifying people who clicked on a particular link (link) and creating a list of contacts based on them. In this way we can send a personalized and targeted special bulletin knowing the previous interest of readers.

Key 5: Set variables for success "

Before you press "Send" in your campaign emails, determine and measure the success of it. Plans to sell more than one product?, Plans new subscriptions to a service?, Few would put the campaign in the category of excellent, few in the category of "Good", and how many in a regular.

Remember Bulletins are a means of communication in which it interacts with your contacts, with each email newsletter or campaign you do, you must be ready to learn and improve.

E-Nvía allows you to analyze statistics on their shipments and obtain important data such as number of emails read / unread, unsubscribe requests, number of clicks on your links (links), bounced emails, and most importantly identify who (which has contact carried out the action sought).

While these keys are very important, are not the only, therefore we invite you to read our blog which regularly get valuable information to help you with your newsletters.

Share:

This entry was posted on Friday, September 19th, 2008 at 2:00 am and is found in articles and practical recommendations . You can follow any responses to this entry through the RSS 2.0 feed. You may leave a response , or trackback from your website.