A key task for the success of our newsletter is to establish an ideal transmission frequency.

If we establish the percentage of importance for an electronic newsletter has a positive impact, we would say that: the content is 50%, 30% Design and the frequency / 20% chance.

We have an excellent content framed in a spectacular design, and poor frequency we will not have the desired effect, thus wasting the effort and resources spent for communication.

The first thing to avoid, as the greater evil, is to overload the box of our readers, in other words, having a frequency that is too short (sending too many bulletins in a row), leading to our readers to consider not read us, or worse to cancel the subscription.

The frequency is directly related to our content if we are a news agency, a newspaper sent will be suitable, if we sell cars, a bimonthly sent can be excessive, but if we are the club of users of "Ferrari" will be one weekly email optimal.

The first question we must ask is:
"How often we can communicate relevant information in our newsletter."

The second question is:
"How often should I communicate with my readers for not" cool "relationship?".

Given these responses, we can unify and get a frequency.
In most cases there may be no coincidence between the two responses, in that case, we find a balance.

RULES

• , para conocer y analizar emails Leídos, No Leídos, Clicks en enlaces (links). Once you have found the frequency, evaluate it for a minimum of 5 / 6 months, use statistical tools such as those providing E-Nvía to understand and analyze emails read, unread, Clicks on links (links).
• Keep fixed same day shipping (recommended between Tuesday and Thursday)
• Do not change the name of the sender and keep a similar style in the subject line of the message.
• Never sent two emails to the same recipient within 72 hours.
• Do not miss more than 45 days without communication with his readers (contacts).
• Determine the frequency and communicate it in your company for your shipping policy, is consistent across your enterprise.
• Avoid forcing a frequency when it is not important information to justify sending.

Keep the Frequency is important, but knowing occasionally break is too.

Our readers should be accustomed to receive our newsletter given day, with a certain design, so that the desired impact "remains in the hands" of the Content.

If our company offers services or products, we can send promotions within the frequency of our newsletter, "accustomed" to our reader, you may receive a communication other than the usual.

Get set this asynchrony is a key to our business objective.

Therefore, we say that we must use a transmission frequency (eg every 15 days a newsletter), but with some regularity asynchronous send you a promotion / commercial piece different (for example, each week an email with the offer of week).

Another aspect to consider, to make an estimate of the ideal frequency is to know who our contacts: housewives, entrepreneurs, office workers, teenagers, do you communicate to corporate emails (@ company) or are mostly personal account (@ hotmail, @ yahoo)?, this will give us an insight into how much information they receive such contacts.

le facilita mantener una Frecuencia en sus boletines electronicos. E-Nvía Tool makes it easy to keep a frequency in your newsletters. Using the scheduled shipping option, you can prepare your newsletter, select your contact list and set a future date and time for shipping.

The transmission frequency allows us to maintain our newsletter as relevant in the perception of our readers and thus fulfill its objective.

This entry was posted on Wednesday, October 8, 2008 at 6:33 pm and is in articles and practical recommendations . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your website.