Put into operation the "mouth" or "Word of Mouth" (translated by marketing gurus such as Viral Marketing), is vital to acquire new customers, we only need and use creativity as a tool to spread our newsletter.

Who refuses to see a movie recommended by a friend?, Who did not "strike the ear" on the tail of a bank to listen to the latest promotion that has the English Courts?, Not afraid that this is a natural process of being human and has nothing to do with a Virus.

The origin of the concept
Human beings in their social structure have among others the following qualities: trust each other if there is a bond of affinity and are proactive to share discoveries with his fellows.
This was studied as a phenomenon in popularizing the use of the Internet, because the speed of propagation of information was accelerated to its highest, mainly due to economic and simple messaging.

This phenomenon did not go unnoticed by marketers, who understand and exploit the social behavior for their clients, calling this new tool as "Viral Marketing" but commonly known by all as the "mouth" or "Boca to mouth. "

What is the marketing of "mouth" or viral marketing?
Is to generate a piece of information (eg a newsletter) so that the receiver wants to share it with your friends, colleagues, coworkers, considering that message, funny, informative, interesting, etc., Obtaining this way their communication impact a greater number of people and stay active for longer.

The "mouth" on the Internet works as a strategy if the following conditions:

• Design and content: our information is communicated in a way that sparks the interest of shared,
• Forwarding mechanism: define inside information as a way forward to send this information to a friend Send to a friend "
  
• Data Capture: do intermediaries between the receiver and friend, subtly inviting the "friend" to subscribe to our newsletter for future communications.

(See our article How to use the "Send to a friend" to increase its base of contacts )

Getting a new contact "recommended" is especially valuable, because we have confidence that our information interests you (thanks to the contribution of the recommender), and we mention the attention of the recommender earning a new contact.

Design and content
We must have quality content, because no one recommends something you do not like, on the other hand we must point out how interesting and unique to our information, for example with words like "exclusive", "Did you hear?", "Only fortunate, "implying that the information is particularly valuable now.

The people recommend to a friend at the time of reading the newsletter and not after.

If our information is not interesting enough to promote the recommendation itself, we can use the reward system, where we value all our friends who come recommended by someone.
This requires from the technical point of view, control and grouping recommended.

Forwarding mechanism:
Our e-newsletter should include a clear, one paragraph or recommend the information button (Send to a friend), it is customary to use the upper right corner, or right column to promote the recommendation section.

Data Capture:
The word of mouth marketing is successful, if your newsletter is spreading beyond their regular readers, remember that a contact acquired through "word of mouth" is a contact that has not given permission to communicate directly, so both to continue sending information, this contact must "subscribe" or "sign up" through a form on your website, where in addition to the required data (name, email, etc.), and the client accepts the permission to receive information from the company.

Big companies invest in developing premium content to cause the effect Boca Oreja ", such as in the development of games, music videos, including short films, but especially attractive is that, in simple terms, if your e-newsletter The content is interesting to share, the result will be equally positive, so use your creativity to develop their own business viral marketing campaign (word of mouth / mouth to mouth.)

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This entry was posted on Wednesday, March 4, 2009 at 6:38 pm and is found in articles and practical recommendations . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your website.