Send to a friend "is a key role in putting in practice the word of mouth marketing, with which we generate new contacts at low cost.

E-Nvía allows you to add the option to send to a friend (friend to tell in English) in their emails in a simple and effective.

To understand the concept of word of mouth marketing you to read our article by clicking here.

How it works
The function "Send to a friend" is a link (link), we incorporate in our newsletter at the time of designing, inviting through it to the receiver contact to forward our newsletter to your friends.

At the moment our contact click on the link (link), Address to it, a Web page, which allows you to include up to 5 emails from friends and select the language of the invitation, including, if desired a personal message.

E-Nvía send an individual email to each friend referenced, the name and contact email address, inviting the friend to visit the newsletter via a link (link).

If the friend decides to click, you will be redirected to the Newsletter, which will be displayed in HTML format from the browser and the page will be provided automatically by E-Nvía.

Send to a friend "vs the" Forward mail. "
Although initially appear similar functions, the idea of Tell a Friend is in the first instance be a trigger causing the action to share the newsletter, and at the same time make this task much contact as friends.

For us, the owners of the newsletter, this feature allows you to control the success of it, since it generates statistics for each click "Send to a friend."

Also, if as part of the message includes a link (link) to its web site where you have a registration form to the Newsletter, contact could capture this new "friend" and add to your contacts database (see our article as Integration Web Forms with E-Nvía ).

In this way we generate new contacts with permission to contact them.

How and when to include the "Send to a friend"
Any e-newsletter may contain the link with this function, but use it on behalf of the contacts will be directly related to the quality of the message, either from the commercial point of view (good deals) or informative.

The attitude of recommending, is related to the identification of what a re-submitted, so it is appropriate for our newsletter generated through the design and content of this association with the contact.

Including the link "Send to a friend" in our Newsletter
The location of such a link in our newsletter is very important, it should be included in a conspicuous place near the core of the information (the best deal, the most important).

Generally a good option is on a column to the right of main content, giving a background color that contrasts with the text.

Recall that the objective of this link is to shoot the idea of sharing the newsletter, so visibility is critical.

Steps to include the link from E-Nvía

1. Edit your newsletter as usual with E-Nvía (Messages> Edit).
2. In Step 2 (Design HTML), position the cursor where you want to build the link.
3. Press the link and select as link type "Send to a friend", and select OK.

After inserting the link, you can change the format text as desired, using the usual tools of HTML editor.

Remember to include in their newsletter, a link to the form you have on your site, to register or register the Newsletter.

Promoting the use of "Send to a friend" between the contacts (subscribers)
In our newsletter we can directly stimulate the use of our website, promoting the sharing of content within the newsletter.

For example if we have a limited stock product we clearly state this, along with the suggestion or share bid to warn your friends.

Another idea is to design a communication where the reference axis is friends, provide some incentive to who use this function (eg setting up a promotion where for referring a friend, you enter a contest or get a discount).

While this strategy works, it should use it in a timely manner and occasional promotions.

Legal and Ethical Aspects of the "Send to a friend"
According to current regulations and data protection law (Data Protection Act), do not store email addresses that are provided by the contacts from the "Send to a friend", as we must get the express consent of the "friend" send commercial information about our company.

To generate new high of contacts (friends) they must register on the website (registration form to Newsletter) of the issuer or company newsletter.

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This entry was posted on Tuesday, January 20, 2009 at 6:50 pm and is found in articles and Practical Recommendations , Features E-Nvía . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your website.