Beyond being a usual formal greetings by year-end holidays are an excellent opportunity to make contact with clients, friends and suppliers.

Due to the number of postcards that circulated on the Internet at this time, it is important to consider certain key issues to make our health drops and is distinguished in the mind of the recipient.

In the skin of the recipient:
When we receive a paper card, we learn that someone thought of us, we assume that in this there is a sincere desire for prosperity and happiness, there is an intention to establish a reciprocal link and from the receiver should acknowledge the details of sending the card.

It is important to use the Internet as a means of communication, follow the same basic principles of the paper, but with the "seal" the new medium allows us to use.

First Objective: Ensure that a card of "Happy Holidays" is opened by the receiver
We use the best design in our card, excellent writing, but if it is not read (open) would fail.

• We keep our card is considered spam,
• Be original in the subject line, we use a topic that generates intrigue, or invite you to read the message eg "Happy Holidays", says it all and has no appeal to open the email, but: "Mary, we have something for you "(with a custom subject) invites you to discover the content, increasing the likelihood of" click "(opening the message)
• Do not send your credit card in the last week before the party, the boxes of our contacts are saturated with messages and their head will be with the usual concerns of the preparations.

Second: Not all are equal.
Make a list of the most important people and make them a personalized email which clearly see that you wrote those lines for them, certainly worth a lot of detail.
Do not send e-cards to common polling firms (info @, sales @), if possible, always direct your cards to individuals, businesses do not have emotions, have their managers, employees, etc.

Third: The content comes from within
Although it sounds obvious, the electronic card must be according to what you feel, so be sincere and deep when you type it or at least choose a message that according to their form of expression or the way you communicate your company, if people perceive that your card is the work of "Copy and Paste" will have a negative effect on the receiver.

Content Personalization and Segmentation
It is important to use the personalization and segmentation to distinguish between suppliers, customers, partners, etc.., Thus we can create more effective messages. (See more on customization)
With the segmentation can create mailing lists of customers, suppliers, employees, partners, and send different card models (each one of them), so we can make the message contains a distinctive and unique to each segment and achieving best result.
With the customization we can talk to our contacts in an informal tone, making a deeper communication, something essential and valued in a holiday message.

Surprise Effect
The element of surprise on the cards gives us a chance to be creative, with an effect in two stages:

The first part of the message we give to the card (initial message sent by email) and then when you click on it, is redirected (link) to our website where you finish the rest of the message display.
Playing with email link and website, is positive if we have a dynamic element as a flash animation or a video, we want to be part of our card. In this way we let the initial email is "trigger" that drives the opening of the second item on the website.

The surprise effect also allows us to host our site, this represents a real benefit only if the message after we have completed some form of incentive to continue visiting our contact us page.

This is interesting if we have any news at the institutional level, product or services, to serve as an excuse to invite him to go on our website.
But as we said earlier, we must be careful not to jeopardize the sentimental value of our message to our business needs.

Fourth: The Intent and Opportunity
Send a greeting card or holiday newsletter is an opportunity for communication, and as such can serve strategically to say "something more."
Being very careful we can use the card to communicate something new, or a strategic change, and so on.
It is worth noting that always prioritize the message (greeting holiday), before any other business communication, as if we are not obviously commercial, and the result may be negative.

The holidays, an excellent start to our regular eNewsletter
If our company still does not communicate by email with their clients, the holidays are a great opportunity to start.
After sending the e-card for the holidays, we can continue to use E-Nvía to create an electronic newsletter (See more on Newsletters).

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This entry was posted on Friday, December 5, 2008 at 7:43 pm and is found in articles and practical recommendations . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your website.